With every changing season comes new freshness – new fruits, new clients, new farmers, and new rounds of research and product development.

Commercial farming of dragon fruit was introduced in Nepal over a decade ago. Since then, it has spread to over 60 districts across the nation. When the fruit first arrived from Vietnam, few Nepalis knew much about it, and prices were as high as NPR 800 per kilo just a few years back.

As word of its high returns spread through farming communities, adoption grew rapidly. What was once rare and expensive soon became widely cultivated, and Nepali consumers embraced it faster than anyone expected.

At Khetipati Organics, we typically focus on raw materials that face high post harvest losses or those grown in surplus, helping farmers find value when markets cannot absorb all they produce. For a long time, dragon fruit did not fit that picture. But now, with increasing cultivation across Nepal, production has gone up, prices are falling, and many growers are beginning to worry about what the next season might bring.

While post harvest loss is still limited and demand remains healthy, our team has begun visiting farms and interacting with dragon fruit growers across the plains of eastern Nepal. The question now is not whether we should think ahead because we already have. It is about how we can bring dragon fruit into our processing line, and in what form it can be best preserved to absorb the growing supply.

At Khetipati Organics, we believe that real change in agriculture begins with listening to farmers, to markets, and to the land itself. Our work has always been about creating balance and ensuring that when farmers grow with hope, they are not left behind when markets shift and that every harvest finds a purpose, every crop a chance to sustain livelihoods.

For us, dragon fruit reminds us how agile we should be in agri-business. A fruit that began as a luxury is now teaching us lessons in markets, adaptation, and timing, reminding us that agribusiness is at its core about finding balance between what farmers grow, what consumers value, and what connects them in between.